Privacy Policy - Your Taxi Transfer

Welcome to our website at www.yourtaxitransfer.co.uk and thank you for your interest in our services and company.

We take the protection of your Personal Data very seriously and process your data in accordance with the UK`s Data Protection Act (“DPA”) and the EU`s General Data Protection Regulation (“GDPR”).

With the help of this Privacy Policy, we inform you comprehensively about the processing of your Personal Data by us and the rights to which you are entitled.

Personal Data is information that makes it possible to identify a natural person. This includes, your name, date of birth, address, telephone number, e-mail address, but also your IP address. Anonymous data as such only exists if no personal reference to the user can be made.

The Data Controller

In accordance with the DPA and the GDPR, the person responsible for processing of Personal Data is:

Your Taxi Transfer

If you have any questions about the processing of your Personal Data, please contact us using taxi@yourtaxitransfer.co.uk or write to us at the above address

Categories of data subjects and types of data processed

During the course of using our website and services, we process the following types of data from visitors and users:

• inventory data (e.g., names, addresses),

• contact data (e.g., e-mail, telephone numbers),

• content data (e.g., text entries, messages, testimonials),

• contract and passenger data (e.g., name of the passenger, contact number, e-mail address, pickup location & destination (including any via points), date and time, number of passengers, luggage, hand luggage, fare, payment method info,

• usage data (e.g., web pages visited, interest in content, access times), and

• meta/communication data (e.g., device information, IP addresses).

Purpose of the processing

The Purpose of processing personal information are:

• provision of the website, its functions and contents,

• responding to contact requests and communicating with users,

• security measures,

• provision of our contractual services, and

• reach measurement/marketing.

Relevant legal basis

In accordance with the DPA and the GDPR, the following legal basis, unless specifically described below apply to the processing of your Personal Data:

• consent,

• to fulfil our services and carry out contractual obligations,

• to fulfil our legal obligations, and

• to protect our legitimate interests.

General Principles

a) Security

Our website uses SSL or TLS encryption to ensure the security of data processing and to protect the transmission of confidential content, such as orders, login data or contact requests that you send to us.

You can recognise an encrypted connection if the address line of your browser contains a “https://” instead of a “http://” and has a lock symbol. If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

We have also implemented numerous security measures (“technical and organisational measures”) to ensure the most complete protection of Personal Data processed through this website. Further, internet-based data transmissions can always have security gaps, so that absolute protection cannot be guaranteed. And databases or data sets that include Personal Data may be breached inadvertently or through wrongful intrusion.

Upon becoming aware of a data breach, we will notify all affected individuals whose Personal Data may have been compromised, and the notice will be accompanied by a description of the action being taken to reconcile any damage as a result of the data breach. Notices will be provided as expeditiously as possible after which the breach was discovered.

b) Retention and Storage

We will retain your Personal Data as necessary in connection with the purposes described in this Privacy Policy, and in accordance with the UK`s Statutory Retention Periods and other applicable laws for up to 6 years.

c) Automated decision-making

Automated decision-making including profiling does not take place.

d) Do Not Sell

We do not sell your Personal Data.

e) Special Category Data

Unless specifically required and consent is obtained, for a particular service, we do not process Special Category Data.

f) Social Media

We are present on social media on the basis of our legitimate interest. If you contact us via social media platforms, we and the relevant social media platform are jointly responsible for the processing of your data and enter into a so-called joint controller agreement. The legal basis for the use of the relevant social media platform is our legitimate interest, your consent or, in the case of a (pre) contractual relationship with us, the initiation of a contractual service, if any.

g) International Transfer

In the course of our website operation, we process data. We usually do not transfer Personal Data to countries outside the UK and the EEA. However, if we do, we ensure that processing of your Personal Data is governed by Processing Agreements that include Standard Contractual Clauses to ensure a high level of data protection.

h) Sharing and Disclosure

We will not disclose or otherwise distribute your Personal Data to third parties unless this is a) necessary for the performance of our services, b) you have consented to the disclosure for example if you send someone a personal message along with an order, c) or if we are legally obliged to do so e.g., by court order or if this is necessary to support criminal or legal investigations or other investigations legal and/or due to Transport for London’s supervisory position or proceedings or to fulfil our legitimate interests.

Processing of Personal Data by us

a) Log files

Each time a user accesses our website and each time a file is retrieved, data about this process is temporarily processed in a log file. In detail, the following data is stored for each access/retrieval: a) Date and time of the retrieval (time stamp), as well as the IP address of the accessing device or server, b) request details and destination address (protocol version, HTTP method, referrer, User Agent string), c) name of the retrieved file and transferred data volume (requested URL incl. query string, size in bytes) and d) Message as to whether the retrieval was successful (HTTP status code).

On the basis of our legitimate interest in a secure website, we store this data to protect against attacks for up to 7 days beyond the time of your visit. This data is analysed and required for legal and criminal prosecution in the event of attacks on communications technology. The data is deleted as soon as it is no longer required for the performance of tasks.

b) Cookies

We use so-called cookies on our web site. Cookies are small text files that are stored on your respective device (PC, smartphone, tablet, etc.) and saved by your browser. We may use temporary and permanent cookies and will explain this in our Cookie Policy. The legal basis for the use of cookies is your consent as well as our legitimate interest.

c) Contacting us

Personal Data is processed depending on the contact method. In addition to your name and e-mail address, IP address or telephone number, we usually collect the context of your message which may also include certain Personal Data. The Personal Data collected when contacting us is processed for the purpose of dealing with your request and the legal basis is your consent. The use of your IP address takes place exclusively in the context of law enforcement and security measures in compliance with our legal requirements.

d) Data processing in the context of providing our services

The protection of your Personal Data is particularly important to us in the performance of our services. We therefore only want to process as much Personal Data (for example, your name, address, e-mail address or telephone number) as is absolutely necessary. Nevertheless, we rely on the processing of certain Personal Data, to fulfil our contractual obligations to you or to carry out pre-contractual measures and in the context of administrative tasks as well as organisation of our business, and compliance with legal obligations, such as archiving.

e) Business-related processing

In addition, we process:

• Contract and passenger data (e.g., name of the passenger, contact number, e-mail address, pickup location & destination (including any via points), date and time, number of passengers, luggage, hand luggage, fare, payment method info),

• Payment data (e.g., bank details, payment history).

of our customers, prospective customers for the purpose of providing contractual services, service and customer care, marketing, advertising, and market research.

f) Contractual services

We process the data of our customers within the scope of our contractual services. In doing so, we process:

• inventory data (e.g., customer master data, such as names or addresses), contact data (e.g., e-mail, telephone numbers),

• content data (e.g., text entries, and messages),

• contract data (e.g., subject matter of contract, term),

• payment data (e.g., bank details, payment history),

• usage data and metadata (e.g., in the context of evaluating and measuring the success of marketing measures).

The purpose of the processing is the provision of contractual services, billing, and our customer service. We process data that is necessary for the justification and fulfilment of contractual services.

Third-party services and content

We use content or service offers of third-party providers on the basis of our legitimate interests in order to integrate their content and services. This always requires that the third-party providers of this content are aware of your IP address, as without the IP address they would not be able to send the content to your browser. We use the following providers and would like to ask you to review their privacy policies, and which contain further information on the processing of Personal Data and so-called opt-out measures, if any. Furthermore, please also refer to our Cookie Policy for additional information.

• Analytics and Tracking: Google Analytics by Google LLC,

• Tag Management: Google Tag Manager and Google Site Tag by Google LLC,

• Forms: WP Forms by WPForms, LLC,

• Fonts: Google Fonts by Google LLC,

• Spam protection: reCAPTCHA by Google LLC,

• Content Management System (CMS): WordPress by Automattic Inc, and

• Online Taxi Booking and Dispatch: EasyTaxiOffice by Web Solutions Workshop Ltd.

Your Rights and Privileges

a) Privacy rights

Under the DPA and GDPR, you can exercise the following rights:

• Right to information

• Right to rectification

• Right to object to processing

• Right to deletion

• Right to data portability

• Right of objection

• Right to withdraw consent

• Right to complain to a supervisory authority

• Right not to be subject to a decision based solely on automated processing.

If you have any questions about the nature of the Personal Data we hold about you, or if you wish to request the erasure or rectification of Personal Data we hold about you, or to exercise any of your other rights as a data subject, please contact us.

b) Updating your information

If you believe that the information, we hold about you is inaccurate or that we are no longer entitled to use it and want to request its rectification, deletion, or object to its processing, please do so by contacting us.

c) Withdrawing your consent

You can revoke consents you have given at any time by contacting us. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

d) Access Request

In the event that you wish to make a Data Subject Access Request, you may inform us in writing of the same. We will respond to requests regarding access and correction as soon as reasonably possible. Should we not be able to respond to your request within thirty (30) days after receiving your request, we will inform you in writing within thirty (30) days of the time by which we will be able to respond to your request. If we are unable to provide you with any Personal Data or to make a correction requested by you, we shall generally inform you of the reasons why we are unable to do so (except where we are not required to do so under the respective legal regulations mentioned above).

e) Complaint to a supervisory authority

You have the right to complain about our processing of Personal Data to a supervisory authority responsible for data protection. The competent data protection authority in the UK is: The Information Commissioner`s Office (ICO) is located at Wycliffe House, Water Ln, Wilmslow SK9 5AF, UK www.ico.org.uk

Changes and Questions

We may update this Privacy Policy from time to time. If we make changes to this Privacy Policy or materially change our use of your Personal Data, we will revise the Privacy Policy accordingly and also change the effective date at the end of this section.

We encourage you to periodically review this Privacy Policy to be informed of how we use and protect your Personal Data. If you would like to contact us regarding our privacy practices for any reason, please use taxi@yourtaxitransfer.co.uk or write to us at the above address.

Effective Date

Monday, 30 January 2023